A new aesthetic is coming to TikTok called the vanilla girl aesthetic. The outdated yet simple style has been repurposed and renamed into the most problematic style in 2023.
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At the time of writing, #vanillagirl has over 400 million views and #vanillagirlaesthetic has over 153 million views, but many of these views may not be from loving fans there is. The vanilla girl aesthetic is currently facing a major backlash. Here’s why:
Source: Getty Images
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What is vanilla girl aesthetics?
The vanilla girl aesthetic is a new trend on TikTok that incorporates neutral colors, minimalism and coziness. Just imagine a white Ralph Lauren sweater, a pearl necklace, UGG slippers, beige satin pajamas, and vanilla-scented candles. It’s all about showing off the off-white color. Cream, beige – you name it.
Not only can you incorporate this style into your home, but you can use it to inspire your outfits.
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Vanilla girl aesthetic issues:
In the video below, creator Olivia L (@olivialayne6) explodes the vanilla girl aesthetic trend and points out its two major flaws.
It’s been done before It’s for white women only
“At what point are we going to have a community meeting every three to six months about constantly creating a new aesthetic for each of these citations? Created maybe a year ago that I don’t know aesthetics.
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To answer her question, yes. Clean Girl and Vanilla Girl aesthetics are basically the same. The clean-girl aesthetic utilizes simple, natural looks and minimalist attire without color.
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Olivia also points out how style romanticizes “being a pretty, skinny white woman” — and she’s not wrong. Most of the videos under each #vanillagirl hashtag features a slender white woman trying to encourage others to celebrate this limited color palette (a color palette that closely matches the color of her skin).
And many creators like Olivia are tired of TikTok users promoting this exclusive aesthetic.
it’s just a codeword for white blonde girls
— mel ʚɞ (@lawsofmyverse) November 12, 2022
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The ‘vanilla girl aesthetic’ is just blonde white women in neutral clothes
— Tiffany ౨ৎ (@ femcel444) October 24, 2022
Olivia concludes the video by saying:
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Then she’s hilarious, listing possible names for the title the Clean Girl/Vanilla Girl aesthetic will rebrand next.
Source: Tik Tok
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Source: Tik Tok
Source: Tik Tok
Bottom line: The vanilla girl aesthetic is for more than one reason. Looking at Olivia’s comment, TikTok agrees.
