Tiktoker claims Starbucks is prioritizing delivery orders

Tiktoker claims Starbucks is prioritizing delivery orders

2 minutes, 36 seconds Read

Source: Getty

Mustafa Gatrali - Author

Anyone who works in the food service industry will tell you that the number one way to ensure business success is to win the loyalty of local repeat customers. These are the people who will continue to order from you during the slow season. was.

article continues below ad

The problem, however, is that there are a few other keys to success for your restaurant to succeed. Location plays a big role. If you’re in the tourist trap of Times Square or South Beach, you can probably get away with charging an arm and a leg for substandard food because you don’t have to worry about securing repeat customers.

And if you’re a franchise owner of a hugely successful and popular chain like Starbucks, tt can certainly help. You can acquire walk-in customers based on your name recognition alone, or customers who simply order from your delivery service app. This looks like the case at this Starbucks. Furious, her TikTok users accused her of paying more attention to one subset of customers than another.

article continues below ad

Source: TikTok | @natalie_toks

A TikTok user named Natalie (@natalie_toks) went viral on the popular social media platform after soberly uploading footage of a huge collection of Starbucks’ various orders at the counter.

article continues below ad

Starbucks collecting drinks at the counter

Source: TikTok | @natalie_toks

Natalie wrote in the video’s text overlay:

TikToker captioned the video, adding:

article continues below ad

Starbucks collecting drinks at the counter

Source: TikTok | @natalie_toks

If what Natalie is saying is true, why is that? Logically, it probably makes more sense to take care of patrons who are physically in the store for a variety of reasons. The first is at face value. You look bad if you ignore the person standing in front of you.

article continues below ad

Starbucks collecting drinks at the counter

Source: TikTok | @natalie_toks

Second, you can simply kick them out of the store so they can go on a fun path without having to finish their work. It may become As a result, potential sales may be lost.

article continues below ad

Starbucks collecting drinks at the counter

Source: TikTok | @natalie_toks

But with a little Alex Jones hat on, why Starbz employees at this particular location decided to prioritize DoorDash, GrubHub, Uber Eats, and other delivery customers over in-store patrons. can be theorized.

article continues below ad

Starbucks collecting drinks at the counter

Source: TikTok | @natalie_toks

It may also have something to do with the fact that many restaurant customers have been dissatisfied online in the past.

article continues below ad

Starbucks collecting drinks at the counter

Source: TikTok | @natalie_toks

Starbucks knows that delivery customers probably don’t have a chance to stink about these orders, and that it’s low maintenance, which means they don’t have to worry about someone coming up to the counter and telling them I see. Do they need to remake the drink?

article continues below ad

Starbucks collecting drinks at the counter

Source: TikTok | @natalie_toks

Or is this just a case of the customer not hearing their name called and refusing to get up and claim their drink?

But judging by what other TikTokers have said, the answer may be simpler. Printed drink order stickers are served in turn. So if DoorDash/GrubHub customers order before you, they will get their drinks before you. That is, according to these people who claim to be Starbucks employees.

author

Bakhtawar S Usmani

I am an all-rounder in a world full of barbies! Keeper of multiple birds and cats. I may make punctuation mistakes, but they come up for turning into a crore or two extra. Thus, a well-placed crore seems a better choice for me.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *