Marketing Program- 12 Elements to Consider
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Marketing Program- 12 Elements to Consider

A marketing program for any company holds the same importance as its product. Henceforth, the brand should consider multiple factors while formulating a marketing program. Following are some of those factors: 1) Planning the product  2) Pricing of the product  3) Branding  4) Modes of distribution  5) Personal selling  6) Advertising  7) Promotions  8) Packaging  9)…

The P’s of Digital Marketing

The P’s of Digital Marketing

Digital marketing goes beyond traditional marketing tactics. It works on the WWW (World Wide Web) through multiple digital channels. It includes social media platforms, email marketing, websites, search engines, and apps on handheld devices, along with others. Trends in Digital Marketing 81 percent of the buyers do online searches before purchasing anything online 18 percent of them…