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Basics about writing SEO-friendly content

By reading the last blog, you must know the tactics to optimize your content. Henceforth, it is time to tell about its examples and tips to work on other things.

SEO writing examples

Following are the examples that might be helpful for you.

SEO for blogs

You might be making mistakes in the SEO section of your blogs and would not be aware of them. However, if you use SEO-friendly content in your blogs, they can rank better in SERPs.

One of the recent blogs, “Basic Guide about Exoctic Birds,” focuses on “essential guide” and “exotic birds.” This way, Google and other search engines can understand the blog’s primary focus. Besides, the introductory paragraph has a link that directs people to relevant content.

SEO writing for landing pages

Landing pages are the core competency to drive conversions. Hence, add relevant and SEO-optimized content having a clear CTA.

“SEO is a slower and more organic way of people finding you that takes hard work and time. But if you do it well, you’ll reap the rewards. So if you’ve got a product that’s not something that you can buy from thousands of other places such as a custom BBQ, then SEO is gonna be more helpful to you than if you sell white socks, where thousands of shops sell it,” James Williamson, Managing Director from a digital marketing agency, 8th Dial.

SEO writing for product pages

Writing a good product page is art for e-commerce because certain elements drive visitors to make a purchase. Some of the examples are:

  • Birchbox- B2C
  • Pelton- B2C
  • Good Health- B2C

Tips for SEO-Friendly Content

Now let us talk about tips to write SEO-friendly content. According to the Google BERT algorithm update, the entire focus needs to be on the content. The following factors can assist you in creating SEO-friendly content.

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Identify your audience while writing seo-friendly content

Although defining your audience is not new because it is often overlooked while creating content, you must clearly understand your target audience. This will inform the keyword research and help create compelling content to attract their attention. Your concern should revolve around the following questions:

– What issues is my audience having?

– What have they done to overcome these issues?

– Why are those solutions not working for them?

– What do they aim for regarding marketing, SEO, etc.?

– What do they expect from me?

Map keywords to search intent while creating seo-friendly content

Do you include meta descriptions in your blog posts? If not, you are not giving your blog the exposure it deserves. Besides that mapping, the keywords play a vital role in ranking your blogs.

Mapping keywords include assigning the target keywords to different posts and pages. For instance, if you want to write a guide, figure out how you will map keywords based on search intent.

Use relevant headings while writing seo-friendly content

Google’s web crawlers can better understand your blogs when you use proper headers. Consider the crawlers as the readers skimming your blog because they intend to have an overview of what the article is covering, i.e.

  • H1- the main heading
  • H2, H3, and H4 breaking down the subtopics

Henceforth, the subheaders must reflect the content within the body and have high-intent keywords. You have a higher chance of ranking in SERP by using relevant keywords.

Optimize the content for featured snippets

Google has featured snippets that are the most direct answers to queries. For example, if I were to search “Free Tools for Writers,” Google would use a featured snippet to give me the best of its searches.

It would help if you answered the questions briefly and thoroughly using headers, bullet points, etc. Write an answer in less than 58 words if the keyword requires a definition.

Human-Friendly content

It can be feasible to forget human needs with all these SEO guidelines. However, creating high-quality content is the best and most viable way to enhance and improve the chance of ranking.

What does high-quality content look like?

Thorough answers

Scannable sections

Organized subheaders while writing seo-friendly content

Visual aids

Considering the following factors about your reader:

buyer personas

their motivations

challenges facing while writing seo-friendly content

interests

However, it is also essential for you to choose topics that may resonate with the potential audience. Besides, SEO tools can help regarding the technical aspect of the website and write human-friendly, concise, and correct content to rank in SERP.

Alt text to the images for seo-friendly content

Add alt text to any picture you intend to add to your blog post. It describes the happening in the photos and works well for the SEO section of the blog.

Link-building/ linking to high-authority websites

External linking is one of the best strategies you can apply to your blog. Linking your blog to reputable websites offers more relevant material, and the search engine can see your effort too. Research-backed statistics strengthen blog posts from well-known websites. Compelling stats can help build concrete and convincing arguments that can help gain readers’ trust.

Scannable and longer posts while writing seo-friendly content

You might think that shorter posts are best to hook the readers. However, search engines, including Google, demand more extensive and in-depth blog posts. 

Search engines get a better clue if your website has more content. According to research, the ideal length of any blog is between 2000 to 2500 words.  

However, breaking down the content into parts can hook the writers till the end of the blog post. Divide sentences into two and limit the paragraph to three to four sentences. 

Internal linking/ link to other posts on your website

Internal linking plays a vital role in increasing the audience of your website and helps search engines to create an accurate sitemap. Moreover, internal linking reduces the bounce rate and increases the chance of a conversion. 

Compress images to fasten the loading speed while creating seo-friendly content

Google rewards the pages that load quickly because the page speed affects the user experience. Heavy images are the culprits of page lag. Ensure not to have images because they can drastically affect your page speed. 

Link-building strategy while creating seo-friendly content

One of the crucial factors to search ranking is link building. Henceforth, creating posts that other publications or websites would want to use as a hyperlink would be the best thing you can do for your website. You must include high-value and linkable assets like thought leadership and original data in your posts. 

These are very classy tactics that you can use to fasten up your SEO game. However, if you feel like you need help, let us know

 

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