Basic Guide to Digital Marketing- Episode 1.
Digital Marketing is a whole different niche/industry. Unlike blogging and writing, it has its worth and value. In this series, we will look into the digital marketing landscape and marketing strategies.
Compared to traditional marketing, i.e., radio, TV, and print, digital marketing has a more realistic, effective, and cost-effective platform. This platform brings awareness to the table and revenue, especially for small to medium-sized merchandise. Henceforth, we can say that digital marketing gives you a solid foundation where you can build your marketing activities online and meet all the business objectives adequately.
What is Digital Marketing?
Digital marketing is also known as:
- Online Marketing
- Advertising done via digital channels
This is done to connect the brands with potential clients using digital communication like:
- Search engines
- Social media
- Mobile apps
- Text messaging
- Web-based advertising
Cutting to the conclusion, if any marketing campaign uses the media mentioned above, it is known as digital marketing. People rely on digital means and prefer to purchase nicely advertised products.
How does it work?
Digital marketing uses a wide range of strategies to reach potential buyers. Their purpose might tempt them to purchase the product, engage with the brand, or increase brand awareness. However, digital marketing is now based on a broader system of channels, i.e.,
- Social media
- Content marketing
- Website marketing
- SEO (search engine optimization)
- PPC (pay per click) advertising
Marketers should focus on today’s intricate and vast cross-channel world to discover the major tactics to attain the actual potential of digital marketing. It can also help them in making an impact via engagement marketing. (Engagement marketing is used to form potential interactions with the customers depending on the collected data)
While engaging the customers in a digital landscape, you also:
- build brand awareness
- position yourself as a bonafide leader
- place merchandise at the forefront when a buyer comes in.
How important is it for a brand?
“Digital marketing is at the heart of everything marketers do today — it has evolved from ‘one of the things marketing does’ to ‘the thing marketing does.'”
Marketers collect valuable insight into the target audience when implementing an omnichannel digital marketing strategy. Digital marketing evolves with time. Where there are success stories, many brands have failed too. An example is Tibet Snow. Due to poor branding and less awareness, people have stopped buying this product, although it was considered one of the best creams for the face and hands.
According to Forbes, social media will become conversational in B2B, email marketing will become personalized, and video content will be refined for SEO (search engine optimization).
We will discuss everything about these factors in the next episode. You can ask relevant questions under this post.