Internet Marketing or digital marketing, as discussed in the last episode, is important for branding and merchandising. However, it would help if you determined which digital marketing will work for your brand. For this purpose, you need to know about the 10 types of internet marketing before you begin.
Types of internet marketing:
There are multiple specializations within internet marketing. Here are a few of those internet marketing tactics.
Search Engine Optimization (SEO)
SEO, or search engine optimization, is a marketing tool known as the science and art of making web pages alluring to search engines. Here the science and art part of SEO is the most important in internet marketing. SEO demands research and weighing different contributing elements to attain the best possible ranking on SERP (search engine results page).
While optimizing a web page, the following are the essential elements that are considered important:
- Content quality
- Quality and number of inbound links.
Moreover, it would be best if you optimized technical SEO, which is all the back-end elements of the website. This includes:
- URL structure
- Loading time
- Broken links.
Enhancing your technical SEO helps search engines to crawl and navigate the website in a better way. However, the goal is to rank your website on the first page. Besides, SEO has no consistent or quantifiable rule or rubric to rank high on search engines. All search engines keep changing their algorithm constantly; therefore, it is impossible to make an exact assumption. All you need to do is monitor page performance and make adjustments accordingly.
Content Marketing- a key factor for internet marketing.
Content quality is the key factor of an optimized page regarding internet marketing. Henceforth, SEO plays an important role in content marketing. It is a tactic that depends on distributing valuable and relevant content to a target audience. The aim of content marketing in any marketing strategy is to attract leads and convert them into valuable customers.
As compared to traditional advertising, it offers value for free in the written form:
- Blog posts
- Video or audio transcripts
There are plenty of stats to prove how and why content marketing matters. Some of them are mentioned below.
- 84 percent of the buyers expect the merchandise to provide a helpful and entertaining content experience
- 62 percent of the inventory has at least 5000 workers producing content regularly.
- 92 percent of marketers consider their company values content an important asset.
Although content marketing is effective, it is tricky at the same time. Henceforth, content marketing writers must rank their content in search engines apart from engaging the audience. Relevant content establishes better relationships throughout the pipeline.
Social media marketing
Brand awareness and driving traffic by engaging relevant audiences on online platforms are one of the best internet marketing methods. You can use social media marketing to bring your brand into the limelight and highlight your:
- Culture etc.
Millions of people use social media now. Therefore, social media marketing can be worthwhile.
Some of the popular digital platforms where you can promote your brand are:
However, it depends on the nature of your brand which social media platform is better for its promotion.
PPC or pay-per-click helps you pay a fee once someone clicks on your digital ads. Hence, you only pay for the ads that people click on instead of paying a set amount to run targeted ads. Search engine advertising is the most common type of PPC. The reason for it is that merchandises use Google Ads for this purpose. An algorithm brings forth the available ads depending on multiple factors such as:
- Ad Quality
- Keyword relevance
- Landing page quality
- Bid Amount
Later the ads are placed at the top of SERP pages when a person searches for a particular issue.
Affiliate marketing is an internet marketing tactic where someone can make money by promoting someone’s merchandise. You can be a promoter or a merchandiser who works with advocates. However, the procedure in both cases is the same.
Affiliate marketing works by using a revenue-sharing hierarchy. You get a commission on every purchase promoted from your end. Henceforth, connect with other brands if you are an affiliate or searching for one. You can use digital platforms for connecting with retailers or starting your affiliate program.
Native advertising- least favorite internet marketing
You can call native advertising internet marketing in disguise. It aims to blend with the surrounding content to make advertising less obvious. It originated as a reaction to the cynicism of buyers toward ads.
Influencer marketing- is one of the best internet marketing tactics
This type of marketing relies on working with influencers having bigger audiences. These influencers can be:
- Industry experts
- Content creators
This kind of marketing works well for B2B and B2C agencies who want a new audience every time.
We will discuss B2B and B2C in the next episode with Ps and Qs of marketing. If you have questions, you can ask in the comment section.